Focus group Description, Uses, & Facts

focus group  open discussion by a skilled moderator The group needs to be large enough to generate rich discussion but not so large that some participants are left out  The meaning of FOCUS GROUP is a small group of people whose response to something is studied to determine

Focus group interviews are interviews you conduct with a group of participants to collect a variety of information  A focus group is a research technique used to collect data through group interaction Used to identify and explore behaviour, attitudes and processes

Dan Remenyi Some researchers are not naturally good focus group facilitators and this can mean that the focus group it 79 Focus groups for academic research  Focus Group เป็นวิธีการในการวิจัยเชิงคุณ ภาพ โดย Focus Group คือ การพูดคุย เป็นกลุ่ม กับตัวแทนกลุ่ม เป้าหมายที่ตรงกับประเด็นที่